AI in Marketing: Trends, Platforms, and How to Train TeamsThe more direct targeting results in more precise audience segmentation, improved campaign planning, and overall efficiency in executing marketing strategies. AI marketing tools are software solutions that use artificial intelligence to simplify and improve marketing. These tools use technol
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8 ways to use AI in digital marketing + examplesAdditionally, the same tools can help identify the right channels for a media buy and even the optimal placement of an ad based on customer behavior. Modern AI marketing solutions help stakeholders ensure that they are getting the most out of their investment in a campaign. Sprout Social is a leading